The Newsletter Plugin, Part 2: Professional Add-ons

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All 6 lessons, with captions and chapters. Pick a lesson to play it at the top of the page, or open the playlist on YouTube →

1. 1Add a Newsletter Plugin Licence Key and Addons Manager3 min
   From the lesson

   “Welcome to part two. In this lesson you'll activate a licence and meet the Addons Manager, the screen that installs the add-ons. The free add-ons need only a free account at the makers' site. The professional add-ons need a paid licence: automated digests, welcome series, deep reports, extra composer blocks and popups. Both kinds are installed from one small plugin, the Addons Manager, which also keeps them updated.” Watch the full lesson →

2. 2Send Automatic Newsletters with Your Latest Blog Posts4 min
   From the lesson

   “In this lesson you'll set up an automated newsletter: a digest of your latest posts that goes out on a schedule without you. A channel is a standing order: who gets it, when, and what it looks like. The content is pulled in at sending time: whatever you published since the last digest. And if there's nothing new, nothing is sent. Let's see it on the screen.” Watch the full lesson →

3. 3Set Up a Welcome Email Series in WordPress5 min
   From the lesson

   “In this lesson you'll build a welcome series: three emails that reach each new subscriber one after another. Automated sends the same digest to everyone, on a calendar. Autoresponder sends each person a fixed series on their own clock: email one when they join, email two three days later. Use it to say hello, show your best content, and ask what they want. Let's see it on the screen.” Watch the full lesson →

4. 4See Who Opened and Clicked Your Newsletter in WordPress4 min
   From the lesson

   “In this lesson you'll read the full report of a sent newsletter and put the people who clicked onto their own list. The free plugin gives you the totals: reach, opens, clicks. Reports adds the detail: which link was clicked, by whom, and when. And Retarget lets you act on it: put openers, clickers or sleepers on a list, and write to just them.” Watch the full lesson →

5. 5Design Newsletters with Columns, Buttons and Post Blocks3 min
   From the lesson

   “In this lesson you'll use the extra blocks the Extended Composer Blocks add-on puts in the composer, and send a real test. Layout blocks: a menu, columns, a row of buttons, a pricing table. Content blocks: a list, a single full post, an RSS feed, custom post types. And media: video, a gallery, and a choice block for simple polls. Let's see it on the screen.” Watch the full lesson →

6. 6Add a Newsletter Signup Popup and Top Bar in WordPress4 min
   From the lesson

   “In this lesson you'll switch on the three sign-up prompts the Leads add-on offers, and subscribe through one of them as a visitor. A popup: shown after a delay, on the page view you choose, then quiet for weeks. A top bar: slim, across the top of every page, never in the way. And injection: a form under every post, where readers are already reading.” Watch the full lesson →

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