What is SMTP and Why Your WordPress Site Needs it.

by Apr 4, 2023WordPress Tutorials - WP Tutorials, Plugins, Wordpress Plugins

A WordPress website needs SMTP (Simple Mail Transfer Protocol) to deliver emails because the default email system of WordPress is not quite reliable enough.

By default, WordPress uses the PHP mail() function to send emails, which often leads to emails being marked as spam or not being delivered at all due to a lack of authentication and security checks.

SMTP is a protocol used for sending emails, and it provides a more reliable and secure way to send emails from your WordPress site.

With SMTP, emails are sent directly from your website to your email provider’s server and then delivered to the recipient’s inbox. SMTP also provides authentication, encryption, and other security features that help to prevent email spoofing, spamming, and other email-related issues.

Using SMTP can also help to increase email deliverability and ensure that your messages reach their intended recipients without being marked as spam. In summary, using SMTP is a best practice for delivering emails from a WordPress website to ensure reliable and secure email communication.

So what do you do?

We use Fluent SMTP

Fluent SMTP is a WordPress plugin that allows you to easily configure SMTP email settings for your WordPress site. Here are some benefits of using the Fluent SMTP WordPress plugin:

  1. Improved Email Deliverability: By using Fluent SMTP, you can ensure that your emails are delivered reliably and securely to their intended recipients without being marked as spam.
  2. Compatibility with Popular Email Providers: The plugin supports popular email providers like Gmail, Yahoo, and Microsoft, making it easy to configure your email settings and get started right away.
  3. Easy to Use: The plugin is easy to install and configure, with a simple and intuitive user interface that allows you to set up SMTP email settings with just a few clicks.
  4. Detailed Email Logs: Fluent SMTP also provides detailed email logs that allow you to track the delivery of your emails and troubleshoot any issues that may arise.
  5. Improved Security: Using SMTP provides improved security and encryption for your emails, helping to prevent email spoofing, phishing attacks, and other email-related security issues.
  6. Better Email Management: The plugin allows you to manage and send emails from your WordPress site more efficiently, with options for email throttling, HTML email templates, and more.

The best part… According to the plugin authors, this plugin is and will always be FREE!

Overall, using the Fluent SMTP WordPress plugin can help to improve your email deliverability, security, and management, making it a valuable tool for any WordPress site that sends emails. If you need help installing and configuring SMTP. Get in touch with us.

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